If you want to exclude multiple crawlers, like googlebot and bing for example, it’s okay to use multiple robot exclusion tags. Non-text media forms (images, video, GIFs, etc.) should not be used to display text that you wish to be indexed. While search engines are getting better at recognizing images, there’s no guarantee they will be able to read and understand it just yet. It’s always best to add text within the markup of your webpage. Engage in digital PR and outreach efforts to build relationships with journalists, bloggers, and influencers in your industry.

The Ultimate SEO Content Guide for Beginners

• We recently used the Broken Link Building approach to build some really nice backlinks to Exploding Topics.
• Connect with WebFX to get a digital strategy for your business.
• You want to optimize your squat racks product page and you find the keyword “best squat rack”.
• For example, answer your target keyword’s search intent and incorporate your target keyword.

The web pages which follow the best practices outrank every other web page in the competition and rank on top for those keywords. Internal links are links that link web pages together on your website. They are also useful to spread link equity (value passed from one website to another site). It will improve your search rankings on a SERP, and also maintain the integrity of your website. Continual improvement like that is required from SEO marketing services! While some strategies change inside of it every year, we follow a structure we call the ROCKET SEO process.

Our ROCKET SEO Process

Use Semrush’s Link Building Tool to start building quality backlinks. Other off-page tactics like social media management, online reputation management, and email marketing can indirectly benefit your SEO by driving brand awareness and engagement. The term “SEO” can also refer to a person, such as a “search engine optimization expert” or similar. Search engines prioritize websites that are fast, mobile-friendly, and easy to navigate. Also, research from Ziff Davis shows LLMs like Open AI prefer content from SEO Anomaly authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI.

Practices that violate our spam policies may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. See whether you can improve the page that targets the keyword, or create a new piece of content that would focus on the keyword. Backlinks have been a very influential factor of search engine algorithms since the very beginning.

Create High-Quality, Linkable Content

You will need to conduct keyword research to find which ones get the most searches, and then incorporate those keywords throughout your site. Someone who saw your content about “running shoes” would click away from your site or even get annoyed. This is why it’s so important to understand buyer intent so you can match them with what they need, increasing the chances of conversion. For example, you can’t create content about “the best basketball shoes” and then rank for a keyword about “running shoes.” They are both shoes but used for different purposes.